Within the School of Creative & Cultural Industries, we are strategically engaged with the research ‘impact’ agenda, which means we try to ensure our research outputs have an influence over communities and individuals outside of academia. We do this in a number of ways, sometimes by relying on our research structures to drive engagement and activity, such as our Creative Futures Institute, our Skillset Media Academy and Knowledge Exchange, and other times research projects.
In all cases, we develop event programmes, media engagement, and local activities to communicate what we do, working with the creative and cultural sector, but also beyond in to the broader range of knowledge industries that shape our research practices. This also means that we work and collaborate with researchers from other research disciplines, but also that our own researchers work in a very interdisciplinary way. Our digital artists often rely on sophisticated knowledge of programming, while our research into media culture goes hand in hand with an understanding of how to make great films and television.
These relationships and range of expertise within our School shapes our approach to developing research impact and helps to create a thriving place in which to undertake research that is locally engaged and globally aware.